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Who Actually Becomes a Silver Surfer?: Prerequisites for Digital Inclusion
Malmö university, Sweden.
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.ORCID iD: 0000-0002-3545-9423
2020 (English)In: Javnost - The Public, ISSN 1318-3222, Vol. 27, no 3, p. 230-246Article in journal (Refereed) Published
Abstract [en]

The notion of silver surfers has been recurring in research for two decades. It often refers to elderly skilled and affluent users of digital media. Departing from domestication theory, and drawing on the concept of online repertoires, this article sets out to offer critical insights into what it actually takes, sociologically speaking, to become a silver surfer. The analysis starts from a set of interviews with 19 respondents (66–82 years) covering appropriation and incor- poration of digital media and online repertoires. Based on insights from interview data, we turn to a quantitative analysis of a national postal survey (Swedish). In these data (N = 1,264), we first filter out the silver surfers and then perform a logistic regression analysis in order to investigate the factors that promote the status of being a silver surfer. Our analysis shows that only 19% of the sample could be categorised as silver surfers. It further reveals the important influence of factors such as age, income, interest and self-efficacy in particular. Silver surfers are a privileged group. However, contemporary ICT policy tends to assume that they are representative of senior users in general. Thus, there is a significant risk that current policy objectives will be misdirected.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2020. Vol. 27, no 3, p. 230-246
Keywords [en]
silver surfer, ICTs, digital inclusion, domestication, online repertoires, mixed methods, ageing population
National Category
Media and Communications
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-97557DOI: 10.1080/13183222.2020.1794403ISI: 000555197300001Scopus ID: 2-s2.0-85088953023OAI: oai:DiVA.org:lnu-97557DiVA, id: diva2:1458142
Funder
The Kamprad Family Foundation, 20180210Available from: 2020-08-14 Created: 2020-08-14 Last updated: 2025-02-07Bibliographically approved

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Viscovi, Dino

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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