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Antecedents of domestic visitor's memorable experiences and gender difference: a heritage tourism context
University of Oulu, Finland;Taylor's University, Malaysia.ORCID iD: 0000-0002-2427-7958
Edith Cowan University, Australia.
Taylor's University, Malaysia;Manchester Metropolitan University, UK;Woxsen University, India;UCSI University, Malaysia.ORCID iD: 0000-0002-1650-3900
Linnaeus University, School of Business and Economics. University of Oulu, Finland;Taylor's University, Malaysia;University of Canterbury, New Zealand;University of Johannesburg, South Africa;Kyung Hee University, South Korea.ORCID iD: 0000-0002-7734-4587
2025 (English)In: Tourism Recreation Resarch, ISSN 0250-8281, E-ISSN 2320-0308, Vol. 50, no 4, p. 755-770Article in journal (Refereed) Published
Abstract [en]

This study explores the interplay between visitor engagement, authenticity, and destination image in shaping memorable tourism experiences (MTE) within the realm of domestic heritage tourism, as well as the potential moderating role of gender in these relationships. Data were collected in the historic city of Kashan, Iran through a self-administered questionnaire and a combination of Partial Least Squares Structural Equation Modeling (PLS-SEM) and multi-group analysis was employed to test the hypotheses. The results strongly support the influence of visitor engagement, authenticity, and destination image on various dimensions of MTE. Additionally, noteworthy gender differences emerged, revealing that authenticity has a more pronounced impact on meaningfulness, knowledge, and involvement for female tourists. Moreover, distinct gender disparities were observed in the effects of destination image on these three dimensions. These findings make a valuable contribution to the tourism and MTE literature by emphasizing the significance of gender-specific perceptions and attitudes within the context of heritage tourism.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2025. Vol. 50, no 4, p. 755-770
Keywords [en]
Tourist experience, memorable tourism experiences, heritage tourism, gender differences, Iran
National Category
Economics and Business
Research subject
Tourism Studies
Identifiers
URN: urn:nbn:se:lnu:diva-128331DOI: 10.1080/02508281.2024.2309761ISI: 001176130500001Scopus ID: 2-s2.0-85187142893OAI: oai:DiVA.org:lnu-128331DiVA, id: diva2:1845434
Available from: 2024-03-19 Created: 2024-03-19 Last updated: 2025-08-04Bibliographically approved

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Hall, C. Michael

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