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Countering the LVU Disinformation Campaign: Strategies and Responses from Swedish Media and Authorities
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism. (Public authority and media resilience: a qualitative interview study about the LVU campaign)ORCID iD: 0000-0001-9367-4319
Linnaeus University, Faculty of Social Sciences, Department of Political Science. Linnaeus University, Linnaeus Knowledge Environments, A Questioned Democracy. (Public authority and media resilience: a qualitative interview study about the LVU campaign)ORCID iD: 0000-0001-6563-9129
Linnaeus University, Faculty of Arts and Humanities, FOJO: Media Institute. (Public authority and media resilience: a qualitative interview study about the LVU campaign)ORCID iD: 0000-0002-6445-6520
2025 (English)Conference paper, Oral presentation only (Refereed)
Sustainable development
SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Abstract [en]

In late 2021, a social media disinformation campaign targeting the Swedish social services grew rapidly. The campaign centered on the Swedish Care of Young Persons (Special Provisions) Act (LVU), which allows social services to remove minors from their homes and place them in foster care or family homes.The campaign falsely accused social services of sinister actions, such as kidnapping children—particularly those from Muslim backgrounds—for purposes like sex trafficking, organ harvesting, and forced assimilation. According to the Swedish Psychological Defence Agency (MPF), this represents the most serious disinformation campaign Sweden has ever faced.

This study investigates how the LVU disinformation campaign was handled and responded to by Swedish media organizations and social services authorities. We present the results from a qualitative semi-structured interview study, gathering data from key actors in Swedish authorities (including representatives of social services and government agencies for crisis management) and representatives of Swedish media houses that played a crucial role in countering the campaign.

Place, publisher, year, edition, pages
2025.
Keywords [en]
LVU disinformation campaign, Swedish social services, media response, crisis management, public trust, qualitative study
National Category
Humanities and the Arts Media and Communication Studies
Research subject
Media Studies and Journalism; Media Studies and Journalism, Journalism; Social Sciences, Police Science; Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-141113OAI: oai:DiVA.org:lnu-141113DiVA, id: diva2:1989497
Conference
The 31st Nordic Network for Intercultural Communication Conference will be arranged in Helsinki, Finland, 13–15 August 2025
Funder
Swedish Psychological Defence AgencyAvailable from: 2025-08-16 Created: 2025-08-16 Last updated: 2026-04-15Bibliographically approved

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Ezz El Din, MahitabRicknell, EmmaÖnnerfors, Andreas

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Citation style
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Output format
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