Current trends in digitalization and servitization are transforming business models across all industrial sectors, including infrastructuremaintenance. This paper explores how business model innovation in the gravel road maintenance sector can capitalize on the opportunitiespresented by these trends. Data were collected in a single case study through in-depth interviews, site observations, and open dialogues andworkshops. Four different business models for gravel road maintenance services are proposed. The first two business models are variants oftraditional contracting, involving the execution of maintenance according to predefined requirement specifications for either private or publiccustomers. Business model 3 is based on functional contracting, focusing on performance-based contracts. Business model 4 introduces aplatform-based business model, where the supplier provides a platform and network for offering maintenance services. The opportunities andprerequisites for each business model are discussed, particularly in relation to digitalization needs. It is concluded that the levels of strategicthinking, degree of digitalization, types of competence needs, and collaboration typically increase across the business models. Additionally, thedigital maturity of both the service contractor and the customers is identified as a key factor for successful implementation.