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Business-to-Business (B2B) Marketing Strategic Planning: Aligning Corporate Strategy and Business-to-Business Marketing
Öberg, Christina
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
ORCID iD:
0000-0003-2632-6378
2025 (English)
In:
The Sage Handbook of Industrial Marketing / [ed] Adam Lindgreen; Thomas Fotiadis; Catherine Pardo; C. Anthony Di Benedetto; Dimitris Folinas; Pete Naudé, London: Sage Publications, 2025, p. 245-260
Chapter in book (Refereed)
Place, publisher, year, edition, pages
London: Sage Publications, 2025. p. 245-260
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN:
urn:nbn:se:lnu:diva-141330
ISBN:
9781036201272 (print)
OAI: oai:DiVA.org:lnu-141330
DiVA, id:
diva2:1993616
Available from:
2025-09-01
Created:
2025-09-01
Last updated:
2026-01-19
Bibliographically approved
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Öberg, Christina
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ieee
modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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en-GB
en-US
fi-FI
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