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Becoming part of the conspiracy theory: Far-right framings of cultural policy and cultural institutions on Swedish YouTube
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.ORCID iD: 0000-0001-9938-4785
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.ORCID iD: 0000-0002-6184-6603
Linnaeus University, Faculty of Arts and Humanities, Department of Languages. Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.ORCID iD: 0000-0002-0930-644X
2025 (English)Conference paper, Oral presentation only (Refereed)
Sustainable development
SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Abstract [en]

This paper investigates how cultural institutions are symbolically and rhetorically mobilized within far-right culture war discourse. Focusing on YouTube, the study examines how public libraries and museums are incorporated into far-right conspiracy narratives. The empirical material consists of 3,549 videos from 11 Swedish far-right YouTube channels, collected via the YouTube API. A subset of eight highly viewed videos, all addressing libraries and museums, was selected for qualitative multimodal analysis. This is complemented by a quantitative topic modelling analysis of the broader video corpus.

Preliminary findings indicate that librarians and museum professionals are portrayed as tools, victims, or occasional as agents within far-right conspiracy myths, such as “the deep state” and “the great replacement.” The contested concept of institutional neutrality is strategically employed to legitimize these narratives. This study contributes to a deeper understanding of how cultural institutions are appropriated in far-right media ecosystems to support broader conspiratorial and political agendas.

Place, publisher, year, edition, pages
2025.
Keywords [en]
Libraries, Museums, Culture war, Far-right, Conspiracy Theories
National Category
Information Studies
Research subject
Humanities, Library and Information Science
Identifiers
URN: urn:nbn:se:lnu:diva-141395OAI: oai:DiVA.org:lnu-141395DiVA, id: diva2:1994597
Conference
The 12th Nordic conference on cultural policy research (NCCPR2025), Oslo, Norway, August 25-27, 2025.
Available from: 2025-09-03 Created: 2025-09-03 Last updated: 2025-09-08Bibliographically approved

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Carlsson, HannaHanell, FredrikIhrmark, Daniel

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf