Media strategies in reporting the Quran burning crisis in Sweden: A comparative study of Arab and Swedish news coverage
2025 (English)In: Presented at the 19th International Media Management Academic Association Conference (IMMAA 2025), Cairo, 17-19 October, 2025, 2025Conference paper, Oral presentation with published abstract (Refereed)
Sustainable development
SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Abstract [en]
This study explores the media strategies employed by Arab and Swedish news outlets in reporting the Quran burning incidents that occurred in Sweden between 2022 and 2023. These events, involving figures such as Rasmus Paludan and Salwan Momika, provoked widespread condemnation across the Muslim world and triggered significant diplomatic, security, and societal repercussions for Sweden. The crisis reignited global debates around freedom of expression, religious respect, and the responsibilities of democratic states in multicultural societies. This study examines how media organizations in different cultural and political contexts navigated the ethical, editorial, and communicative challenges of reporting on a highly sensitive and polarizing issue. Drawing on Critical Discourse Analysis (CDA), the study analyzes 125 articles from leading Swedish newspapers (Dagens Nyheter, Aftonbladet) and Arab media outlets (Al Jazeera, Al Arabiya), focusing on how different actors, values, and power relations were represented. The prelminary findings reveal that Arab media adopted reporting strategies that emphasized religious solidarity, moral condemnation, and calls for economic and diplomatic action. These strategies often framed Sweden as a state failing to protect religious minorities and uphold interfaith respect. In contrast, Swedish media reporting was shaped by concerns over national security, political accountability, and international diplomacy, with a notable shift toward questioning the limits of freedom of expression and highlighting internal political divisions. By analyzing these divergent reporting strategies, the study contributes to the understanding of cross-cultural media management, and the role of media in shaping international perceptions during crises. It also underscores the importance of media diversity and inclusive reporting practices in sustaining public trust and democratic resilience in times of global tension.
Place, publisher, year, edition, pages
2025.
Keywords [en]
Media strategies, crisis reporting, Arab media, Swedish media, freedom of expression, religious respect, cross-cultural communication, Critical Discourse Analysis
National Category
Media and Communication Studies
Research subject
Media Studies and Journalism; Media Studies and Journalism, Journalism; Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-143265OAI: oai:DiVA.org:lnu-143265DiVA, id: diva2:2018468
Conference
19th International Media Management Academic Association Conference (IMMAA 2025), Cairo, Egypt, 17-19 October, 2025
Funder
Linnaeus University, 500030202025-12-032025-12-032026-01-20Bibliographically approved