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Framing the idealistic Bohemian and the rational outsider: on Swedish sports media narratives of individualism and defiance
Swedish School of Sport & Health Sciences, Sweden;KTH Royal Institute of Technology, Sweden.
Malmö University, Sweden.
Malmö University, Sweden.
Linnaeus University, Faculty of Social Sciences, Department of Sport Science.ORCID iD: 0000-0001-6040-2157
2026 (English)In: Sport in Society: Cultures, Media, Politics, Commerce, ISSN 1743-0437, E-ISSN 1743-0445, Vol. 29, no 1, p. 210-227Article in journal (Refereed) Published
Abstract [en]

Bohemians and outsiders have long fascinated the media and the general public because they challenge conventional lifestyles and societal norms. This fascination extends to sport, where narratives about such figures appear in both historical and contemporary media. By analysing the media's framing of cross-country skier Lars Theodor Jonsson (1903-1998) and speed skater Nils van der Poel (1996-), this essay identifies two distinct ideal types: the 'idealistic bohemian' of modern society and the 'rational outsider' of postmodern society. Through an examination of these athletes' careers, public personae, and lifestyle choices as represented in the media, the essay sheds light on how sporting hero narratives evolve in relation to broader social and cultural changes.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2026. Vol. 29, no 1, p. 210-227
Keywords [en]
outsiders, sport media, rationalism, modernity, postmodernity, nils van der poel, lars theodor jonsson
National Category
Sport and Fitness Sciences
Research subject
Social Sciences, Sport Science
Identifiers
URN: urn:nbn:se:lnu:diva-143820DOI: 10.1080/17430437.2025.2596512ISI: 001639586900001Scopus ID: 2-s2.0-105024804790OAI: oai:DiVA.org:lnu-143820DiVA, id: diva2:2024706
Available from: 2025-12-30 Created: 2025-12-30 Last updated: 2026-01-08Bibliographically approved

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Stark, Tobias

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Citation style
  • apa
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  • de-DE
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  • Other locale
More languages
Output format
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