Loneliness and social isolation are common challenges among older adults and are closely associated with both mental and physical health problems. As people grow older, they may experience the loss of a partner, declining health and reduced social networks. These changes can limit opportunities for social contact, especially for older adults who live at home and receive home care services. Previous research has mainly focused on older adults' own experiences or medical aspects, while the perspectives of home care staff have received less attention. The aim of this study was to gain a deeper understanding of how home care staff perceive loneliness among older care recipients, which factors they believe influence loneliness and how they try to reduce it in their daily work. The study uses a qualitative design with a hermeneutic approach. Eight home care staff members from two municipalities in southern Sweden were interviewed. The results show that loneliness among older people is closely linked to mental health problems and expressed through sadness, anxiety, withdrawal and low motivation. Home care staff explain that time pressure, short visits, lack of continuity and staff shortages make it difficult to create meaningful social contact. The study also shows that ageist attitudes can make loneliness seem like a normal part of aging ,which may reduce attention to older people's social and emotional needs.