The future is green: a case study of Malmoe, Sweden
2014 (English)In: The future of events and festivals / [ed] Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer, Karen A. Smith, Routledge, 2014, 1, p. 128-139Chapter in book (Other academic)
Abstract [en]
Introduction: A week with me includes everything from unique artwork and exciting theater to concerts with both the greatest artists and the hottest newcomers. I have debates and conversations with famous guests, exciting competitions and shows. I have food from all over the world, cozy scenes and an extraordinarily festive mood! With 28 festivals behind me, I am the oldest festival in Sweden. With my 1.4 million visitors, I am also the largest in Scandinavia! (the Malmoe Festival, author’s translation)
The personal, or rather personifi ed, voice on the events website is an attempt to express the informal atmosphere signifi cant for the Malmoe Festival. The approach in this chapter is to describe how an event destination makes the future greener. Making ‘green’ is used as a representation of sustainability ambitions in environmental and social, economic, cultural dimensions.
Place, publisher, year, edition, pages
Routledge, 2014, 1. p. 128-139
Series
Routledge Advances in Event Research Series
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-58729DOI: 10.4324/9780203370391-21ISI: 000361303400011Scopus ID: 2-s2.0-84956785987ISBN: 9780415824620 (print)ISBN: 9780203370391 (print)OAI: oai:DiVA.org:lnu-58729DiVA, id: diva2:1052983
Note
About the Book
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.
This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.
Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.
2016-12-072016-12-062022-11-03Bibliographically approved