Visual-Tactile Multisensory Interplay: Literature Review and Research Directions 2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing, 2017, p. 179-191Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2017. p. 179-191

Keywords [en]

Consumer behavior, Sensory interplay, Sensory Marketing, Visual-tactile

National Category

Business Administration

Research subject

Economy, Marketing

Identifiers

URN: urn:nbn:se:lnu:diva-62762ISBN: 9789188357694 (electronic)OAI: oai:DiVA.org:lnu-62762DiVA, id: diva2:1092225

Conference

12th Global Brand Conference of the Academy of Marketing´s SIG in Brand, Identity and Corporate Reputation: Sensory Branding, School of Business and Economics, Linnaeus University, Kalmar, Sweden, April 26th-28th, 2017

Available from: 2017-05-02 Created: 2017-05-02 Last updated: 2017-05-10Bibliographically approved

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Authority records

Eklund, AndreasHelmefalk, Miralem

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