This chapter discusses the hosting of the Asia and Oceania Slow Food Festival in Namyangju, South Korea, in 2013. It develops agriculture and environment-friendly organic farming in the Asia Pacific. The AsiO Gusto is a biannual international festival which is officially approved by Slow Food International. The Slow Food movement started in the small town of Bra, Italy, where its founder Carlo Petrini was born and raised. Korean food is normally divided into staple foods and subsidiary foods. Pietrykowski explains through the dual process of pleasure-seeking and politicisation of Slow Food, it is able to transform cultural capital, a taste for food and wine usually associated with class, status and conspicuous consumption, into social capital. Thus, the festival provided a number of positive economic returns for the festival organisers as well as attracting over half a million visitors.