Drawing on multi-sited fieldwork among goddess-worshippers in Europe, the presentation explores boundary defining communication through bodily and verbal means. The presentation ethnographically examines the processes of establishing authority and authenticity in two separate but interrelated fields. It shows how authorities negotiate contested themes, such as the formation of authority and establishment of tradition vs individual empowerment and experience, the use of history vs creativity in the search for authenticity, as well as consumerism and commodification vs. an egalitarian ethos and an overt desire to effect social change, in distinct and even contradicting ways. Yet, norms and desires are shaped and communicated through processes of valuation and distinction which creates joint boundaries and a specific ethical landscape in which a shared sense of community can unfold.