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Why a few Social Networking Sites Succeed While Many Fail
Luleå University of Technology. (Supply Chain Studies)
University of Arkansas, USA. (Muma College of Business)
Royal Institute of Technology, KTH;Luleå University of Technology. (Industrial Marketing and Entrepreneurship)
Royal Institute of Technology, KTH. (Industrial Marketing and Entrepreneurship)
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2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Springer, 2015, p. 283-285Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.
Place, publisher, year, edition, pages
Springer, 2015. p. 283-285
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Keywords [en]
Social Networking Site, Online Social Network, Technology Acceptance Model, Source Credibility, User Participation
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-73274DOI: 10.1007/978-3-319-10873-5_164ISBN: 978-3-319-10873-5 (print)OAI: oai:DiVA.org:lnu-73274DiVA, id: diva2:1199852
Conference
the 2011 Academy of Marketing Science (AMS) Annual Conference
Available from: 2018-04-23 Created: 2018-04-23 Last updated: 2020-03-17Bibliographically approved

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Kordestani, Arash

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