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Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing
Sabanci University, Turkey.
Sabanci University, Turkey.ORCID iD: 0000-0003-2248-0802
2009 (English)In: Services marketing: concepts, strategies and cases / [ed] K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, London: Delmar Cengage Learning, 2009, p. 560-562Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Delmar Cengage Learning, 2009. p. 560-562
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Business Administration
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Economy, Business administration
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URN: urn:nbn:se:lnu:diva-77254ISBN: 9781844808137 (print)OAI: oai:DiVA.org:lnu-77254DiVA, id: diva2:1241397
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Case Study

Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2022-02-23Bibliographically approved

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Ozturkcan, Selcen

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