People have expectations for knowledge-intensive organizations and physical spaces. Institutionalized assumptions like expectations, reputation, images and other visual features produce image of the products of knowledge-intensive organizations and the organization´s level of expertise. (Alvesson 2001, p.870).  In this study, the case organization is a Finnish public-sector pension organization. Organization is in cultural change, because its´ position as pension monopoly is opening. Currently, the Head quarter – the physical building and the office space – indicates hierarchy and experience. Everything (physical elements and artifacts of people´s behavior) expresses hierarchy and power. Basically, the size of the rooms and the floor number tells how important employers´ job title is in the organization hierarchy.

This research is based visual methods. Empirical data is based author´s reflection as a project manager, interviews of management, pictures, photos, observations, workshop materials and corporate documents. Analysis of visuals can provide a new way of looking working life and organizational hierarchy. According to Eriksson and Kovalainen (2014, 343) equally interesting new field of business research is the analysis of spaces and places which embody cultural and shared values and assumptions and industrial tacit knowledge. (Eriksson & Kovalainen 2014, 343). The concept of activity based office is different from a conventional open space office layout because it offers a high diversity of workplaces depending on the activity. The multi-space work concept can easily be adapted with low-cost to changing requirements. (Boutellier, Ullman, Schreiber, Naef 2008, 378).

The data analysis is still on going and the results are tentative, but nevertheless, the analysis indicates that process of cultural change takes long period and it can be hard for employees. After a year observation, the hierarchy levels are opening and people´s way of working is coming more digital. Empirical data shows activity based office reinforcing group performance and having positive impact in group processes.