Frugal innovation and its implementation in Indian SMEs: an exploratory study 2018 (English)In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal; Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Prague: Oeconomica Publishing House , 2018.

Keywords [en]

Frugal Innovation, Business, SMEs, India

National Category

Business Administration

Research subject

Economy, Cultural Economy

Identifiers

URN: urn:nbn:se:lnu:diva-82060ISBN: 9788024522791 (print)ISBN: 8024522799 (print)OAI: oai:DiVA.org:lnu-82060DiVA, id: diva2:1305953

Conference

9th EMAC Regional Conference, Prague, Czech Republic, September 12-14, 2018

Available from: 2019-04-20 Created: 2019-04-20 Last updated: 2022-05-23Bibliographically approved

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Billore, Soniya

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Department of Marketing

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