The purpose of this bachelor thesis was to examine how traditional news media vis-à- vis alternative news media in Sweden portrayed the Quran burnings and the riots which followed during august in the summer of 2020. With the basis in framing theory and intermedia agenda setting we examined these research questions: How do the news papers frame the Quran burnings? What discourses are reproduced? How do the traditional news papers and the alternative news papers framing of the Quran burnings differ from each other? 

The qualitative methods used in this bachelor thesis were Robert Entmans framing theory combined with Rens Vliegenthart & Stefaan Walgraves intermedia agenda setting theory. Also, we used different theories regarding populism, clash of civilizations and freedom of speech in order to find various themes in the reporting. For instance, the study applies Mikhail Bakhtin’s theory of the carnivalesque to examine how the alternative news paper Samnytt framed the Quran burnings. 

Through examining news articles, we discovered several preexisting frames and some additional ones. The results showed that the traditional news papers framed the Quran burnings in a laconic way as an intolerant act against Muslims, while the alternative news papers framed the Quran burnings as a clash of civilizations and simultaneously as an act of freedom of speech. In relation to the alternative news papers overly dramatic and sensationalistic discourse, the traditional news papers discourse was more moderate. In this way the populist discourse in the alternative news media and their focus on the “man on the street” is an example of how the alternative news media defines itself as an opposition to the hegemonic “elite” news media institutions. In the alternative news papers, we also found one specific frame concerning anti-Semitism in Malmö, which was not given the same amount of attention by the traditional news papers. 

The result of this study shows differences in framing, in line with previous research regarding alternative news media and populism, that could be an example of how the alternative news media is born and defines itself as an alternative to a narrative they deem wrong or lacking in traditional news media. This is primarily an effect of the fact that the traditional news papers lacked diversity in their interviewees since they mostly relied on authority sources, or in one case their own opinion piece writer, to tell the story. The results of this study highlights processes and effects that lies at the core of several phenomenon in this sphere, therefore it should be used to further the research on framing, alternative news media and populism.