In this paper I discuss alternative media-outlets and platforms in relation to qualities such as truth and falsity. In the wake of the current preoccupation among politicians, Big Tech, news-providers and researchers with “fake news”, “alternative facts” and online propaganda, a growing body of research has identified the existence of alternative and hyper-partisan media as a source of concern, especially in the cases where they manage to reach large audiences with narratives that go against the narratives of more established outlets for news and views – and especially in cases where such claims fuels calls for violence. This development is in particular highlighted by social media platforms such as Parler and Gab, more open to allowing the dissemination of content that is deemed too controversial for established social media platforms such as Facebook and Twitter. Such developments need to be taken seriously and studied closely. However, some reactions from mainstream politicians, scholars, Big Tech and journalists to such phenomena, raises questions about the adequacy of attributing qualities such as “true” or “false” to media outlets and platforms in themselves. While acknowledging that there is indeed a rampant problem of false claims and malicious content in today’s stormy world of media, the paper problematizes tendencies to oversimplify the task of navigating the high seas of competing truth claims.