This paper focuses on the relation between the two media types of novel and museum at the macro level, and the two entities of ‘thing’ and ‘moment’ at the micro level, analyzing Orhan Pamuk’s Museum of Innocence. In this minor practice of transmedial storytelling, collecting, hoarding, and exhibiting things is intertwined with the act of narration and consequently the spatiotemporal and material dimensions of novel and museum have affected one another at their points of differences. This porosity of media borders manifests itself for instance in the way description has turned into thing-dropping (name dropping the objects) in the novel, or the way a copy of the book would work as a ticket at the museum in Istanbul. Looking at the way narration is framed with an archival and material approach, the paper tests the viability of ‘thing-moment’ as a concept in such a context as Museum of Innocence where materiality of the narrative and the narrativity of the material environment are foregrounded.