Bornholm is a small, cold-water island that is home to a cluster of craft-artists whose practices and ambitions contribute to its idyllic rural image. These craft-artists formed an association in the wake of rural tourism development and its process of commercialisation in order to preserve values of professionalism, quality and rural authenticity. This chapter discusses how the high standards of quality in their association gives them agency to define their interactions with tourists in a way that simultaneously preserves their artistic integrity and allows them to profit from their industry. These actors thereby harness tourism to their advantage, contributing to the redefinition of their island’s rural authenticity. During two periods of fieldwork on Bornholm, 19 local craft-artists were interviewed and participant observations were carried out. This chapter provides insight into aspects of perceived spatial identity and agency in the context of cold-water islands with rural landscapes.