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Sensory brand congruence: A sensory cue-alignment framework
Eklund, A. Andreas
Helmefalk, Miralem
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
ORCID iD:
0000-0003-2924-2874
2024 (English)
In:
Presented at the 17th Global Brand Conference: "Conscientious Brands: Making Sustainability and Responsibility Work", Edinburgh, UK, April 22-24, 2024, Academy of Marketing , 2024
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Academy of Marketing , 2024.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-129068
OAI: oai:DiVA.org:lnu-129068
DiVA, id:
diva2:1854756
Conference
17th Global Brand Conference: "Conscientious Brands: Making Sustainability and Responsibility Work", Edinburgh, UK, April 22-24, 2024
Available from:
2024-04-26
Created:
2024-04-26
Last updated:
2024-09-05
Bibliographically approved
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Helmefalk, Miralem
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
asciidoc
rtf
html
text
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rtf
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