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Pathways to viability: Community radio in Ethiopia
Linnaeus University, Faculty of Arts and Humanities, FOJO: Media Institute.
2024 (English)Report (Refereed)
Abstract [en]

Ethiopia's community radio landscape, with over 50 licensed stations and approximately 35 broadcasting nationwide, serves as a vital information source in rural areas, broadcasting in over 20 local languages. Despite their significance, these stations face challenges in governance, financial sustainability, and program quality. The media viability assessment aimed to understand these challenges, prioritize them, and inform support activities. The assessment involved 35 managers and program heads from 25 community radio stations and employed online surveys, desktop research, and limited expert interviews. Factors were scored on a scale of 1 to 10 for their importance to station viability, with most receiving high scores. Governance, programming, financial sustainability, and technical issues were key focus areas. The analysis revealed a clear recognition among managers of the complex challenges they face, with factors related to local issue coverage receiving the highest average score. Recommendations include developing robust financial sustainability strategies, prioritizing audience engagement, enhancing board leadership, creating strategic plans, advocating for high-quality content, providing training in project management and media management, offering technical skills training, facilitating networking among managers, and prioritizing digital capacity-building.

Place, publisher, year, edition, pages
Fojo media institute, Linnaeus University , 2024. , p. 27
Series
Fojo media insight ; 2024:2
National Category
Media and Communications
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-129661DOI: 10.15626/fojo.i.202402ISBN: 9789180821728 (electronic)OAI: oai:DiVA.org:lnu-129661DiVA, id: diva2:1862112
Available from: 2024-05-29 Created: 2024-05-29 Last updated: 2025-02-07Bibliographically approved

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FOJO: Media Institute
Media and Communications

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf