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An Exploratory Study of University Students’ Media and Information Literacy in Navigating Propaganda in Everyday Life
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences. (Information Practices in Contemporary Digital Society)ORCID iD: 0000-0002-0193-0766
University of Oulu, Finland.
University of Oulu, Finland.
2025 (English)In: Book of abstracts, Stockholm: Södertörns högskola, 2025, , p. 32p. 1-31Conference paper, Oral presentation with published abstract (Other academic)
Sustainable development
SDG 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Resource type
Mixed material
Abstract [en]

With the rise of modern digital technologies and information infrastructures, the dissemination of vast amounts of information has been greatly amplified, leading to widespread exposure to propaganda. Propaganda refers to manipulative communication designed to promote and disseminate ideas, theses, and conceptions, aiming to influence and even alter individuals’ opinions, attitudes, or behaviors (O’Shaughnessy, 2004; Vlăduţescu, 2014). Given the pervasive nature of propaganda, it is essential to examine how individuals navigate propaganda as part of their media and information literacy in everyday life. In this context, this study aims to explore university students’ engagement with perceived propaganda, with a particular focus on how they recognize, interpret, and respond to propaganda in a daily setting. This investigation is situated within a theoretical framework grounded in the concepts of cognitive authority (Wilson, 1983) and media and information literacy (Frau-Meigs, 2023). By combining diary method and in-depth interview, participants were recruited to maintain a diary over one week, recording any instances they identified as propaganda encountered in their daily lives. Following the diary-keeping phase, each participant participated in a semi-structured interview, during which they shared the examples they had collected and reflected further on their experiences and interpretations. Preliminary findings, based on the thematic coding analysis of the data, highlight three key perspectives: (1) Participants’ definitions of propaganda were diverse, extending beyond political content; (2) Most participants did not intentionally identify propaganda each time they encountered information; (3) Those who did identify propaganda primarily relied on their prior knowledge and cross-referenced information with trusted or authoritative media sources. Such an investigation can contribute to a deeper understanding of media and information literacy, critical thinking development, and the broader resilience of democratic societies against manipulative information practices.

Place, publisher, year, edition, pages
Stockholm: Södertörns högskola, 2025. , p. 32p. 1-31
Keywords [en]
Propaganda, disinformation, manipulative information influence, information resilience, democratic participation, civic engagement, media and information literacy, trust, Social Media, social networking sites, AI, political ads, credibility, cognitive authority, everyday life information practice, information behavior, information behaviour, young people, students, qualitative research, in-depth semistructured interviews, diary method, thematic analysis.
National Category
Information Studies Media and Communication Studies
Research subject
Humanities, Library and Information Science
Identifiers
URN: urn:nbn:se:lnu:diva-142129OAI: oai:DiVA.org:lnu-142129DiVA, id: diva2:2008438
Conference
Navigating Algorithmic Society: Audiences’ tactics to understanding the world, Stockholm, Sweden, 30-31 October, 2025
Available from: 2025-10-22 Created: 2025-10-22 Last updated: 2025-11-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf