P

urpose

Our intention with the study is to present an investigation of retail chains regarding the

internal communication with its frontline staff. As a strategy to become a successful

company on the market.

P

roblem formulation

Our research is based upon the problem framing:



In what way affect the internal communication frontline staff?

This question is a consistently theme throughout the essay.

M

ethod

Our research is based upon a qualitative research method with a deductive approach.

Consideration our purpose is the investigative problem based on established science. It

implemented a meticulous understanding for the investigative problem through

collection of academic science that got strengthen by reality- based profound interviews

established retail chains the market.

C

onclusion

The conclusion of our study is that we receive both positive and negative tendencies

regarding internal communication and appreciation of frontline employees in retail

chains. Retail chains are aware about how important frontline employees are for the

organizations surviving and developing. We perceive that retail chains should develop

some additional strategies for dissemination of information to specials, recruitment to

the front line and individual motivation systems.