From product to Service and Experience and back: How traditional marketing is enriched by refocusing. 2012 (English)In: Relationship Management for the Future: / [ed] M. Zineldin, Frederic Bill, Valentina Vasicheva, Sarah Philipson, Michaela Sandell, Lund: Studentlitteratur AB, 2012, p. 77-86Chapter in book (Other academic)

Place, publisher, year, edition, pages

Lund: Studentlitteratur AB, 2012. p. 77-86

Keywords [en]

Script, Products, Services, Experiences, "Consumption as experience"

National Category

Business Administration

Research subject

Economy, Marketing; Economy, Business administration

Identifiers

URN: urn:nbn:se:lnu:diva-15292ISBN: 9144069855 (print)ISBN: 9789144069852 (print)OAI: oai:DiVA.org:lnu-15292DiVA, id: diva2:452527

Available from: 2011-12-08 Created: 2011-10-31 Last updated: 2019-01-28Bibliographically approved

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Philipson, Sarah

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Philipson, Sarah

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Linnaeus School of Business and Economics

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