Employing new measures (Implicit Association Test) to study the classic issue of moralorientations, we predicted and found gender differences in implicit associations to the conceptsof justice and care. Specifically, we found that men more strongly associate justice vs. care withimportance and with themselves than women. However, participants’ explicit ratings did notreveal any clear patterns of gender differences, which is consistent with previous studies.Implications for social psychological theory and research on morality are discussed.