The development and design of computational artifacts and their current widespread use in diverse contexts needs to take into account end-users needs, likes/dislikes and broader societal issues including human values. However, the fast pace of technological developments highlights that the process of defining the computational artifacts not only needs to understand the user but also consider engineers and designers’ creativity. Taking into account these issues, we have been exploring the adoption of the Worth-Centred Design (WCD) framework, proposed by Gilbert Cockton, to guide our development efforts regarding digital public displays. This chapter presents our insights as a design team regarding the use of the WCD framework and discusses our current efforts to extend the adoption of the framework. Finally, future steps are considered, and will focus on enriching our understanding concerning potential places for digital displays, stakeholders’ views, encouraging open participation and co-creation.