Summary: This study explores the EU "value diffusion strategy" includedin its foreign policy, seen through the European Neighborhood Policy (ENP).The main argument is that the ENP can be seen as a framework through whichthe EU is trying to diffuse its common values and norms. Instead of offering afuture EU membership as the main "carrot" for reforms - an efficient instrumentto diffuse its values to neighboring European states - it is trying to exertinfluence by other means, such as using discursive practices, opening up EUagencies, programs and policies for the participation of the partner countries,granting financial aid, as well as by institutionalizing the relationship. Mainlypositive conditionality is present, aiming at promoting norm compliance andreforms by the partner countries. However, negative conditionality may beapplied as well.