Relationship management for the future (RMF) provides a unique and powerful tools and rod map for understanding relationship creation, development and sustainability in everyday work and life. This comprehensive and unique book blends the enduring wisdom of the past with the fresh thinking of today in order to offer a remarkably intriguing look into the future of tomorrow´s relationships. It is a multidisciplinary work addressing a broad spectrum of total relationship management (TRM) issues and strategies to create exciting and dynamic competitive organizations.

What an organisation needs today to master it is future is a new total relationship management (TRM) philosophy. Total relationship management for the future (TRMf) should be supported by and rooted in the organization as a whole. Consumers and business customers are people with different current and future desires and needs. To win the heart of the people, a relationship- based- organisation should understand  today´s and future customers’ needs and desires and providing them with a mix of functional, utilitarian, technical and symbolic values.  This requires that people (managers, marketers and all other employees) who comprise the chain of relationships by which value is created for the end-customer must themselves work together to define areas of mutual interest and the potential for sharing. Thus, a TRMF philosophy should be the basis for re-engineering of business processes, policies and relationship views.

RMF provides a synthesis of research and practice, offering valuable new insights for effective management of relationship-based organization. This book is aimed at both undergraduate and graduate business and management students, researchers, managers, marketers and all organizations facing the challenges of the future in all sectors such as industrial, consumer, education, agricultural, IT, medical, health care and other services.