In this paper I will devote my attention to leaders that might be seen as “architects” for human interactions and creativity. Artistic organizational interventions, as it is expressed in this paper, is a manifestation of a management approach to leadership. My aim is to attempt to depict how these management actions can be understood. The main interest is to emphasize managers/leaders practicing a leadership which empower constitution of the personal identity, as a way to better understand arts in business. Based on interviews with more than thirty Swedish managers with experiences from Airis projects (Artists in Residence) I identify most of them as “”culturalists”, my notion for a manager with much focus on human aspects in work. It is a person who understands that benefits could be achieved with artists in the organization. He/she has confidence in the artistic processes as well as in the employees’ intent and wish to develop. It is a manager whose aim is to provide creativity, open mindedness and also to make work fun, human and meaningful. A ”culturalist” loves to see his/her employees grow as persons through challenging tasks, good teamwork and other positive values of artistic interventions in organizations, such as Airis-projects. This way of leading is what I would like to call a ”culturalistic” leadership.