2 Abstract During the last years, the attitudes concerning the green issues have shifted. Considered as a lasting and a general evaluation of people, objects or issues; attitudes are strongly related to the culture. Years to years, the relation that exists between the individuals and the environment has taken more importance and keeps on growing up. Several reasons are behind the reinforcement of this relationship as for instance health-consciousness, cost-effectiveness, status, security or pleasure. This change in attitude has been noticed within multiple companies, especially in the cosmetics industry. Nowadays, it is becoming harder for them to find which green strategies they should implement in order to keep their eco-friendly customers and to reach new targets. Moreover, it has been detected that the consideration of green issues can be different between countries. It is the case between Sweden and France, they are in different stages regarding green issues. Sweden is seen greener than France on several levels: housing, foods and transportation rankings. However, it has been detected that the French population purchase more green goods than Swedish. Consequently, the purpose of this study was to investigate the consumer attitude toward green products and how it is influenced by culture. Based on a literature review, two research questions were created. A survey has been carried out in the form of questionnaires and fulfilled by more than two hundred respondents from Sweden and France between 15-25 years old, in the goal to answer the purpose. This study reveals that the factors which impact the most on the attitude and behavior towards green products are ‘affect’, ‘behavior’ and ‘cognition’ among the ones listed. It means that feeling, emotions, behavior intention and the level of knowledge influence consumer’s attitudes and behavior. Moreover, it has been noticed thanks to the analysis that culture influences these factors that impact on the buying behavior and the attitudes of consumer toward green products. For each factors, the mean of Swedish respondents was higher than the one of French.