The last two decades, the level of political engagement in Sweden has continued to decline, despite various projects attempting to adjust this trend that threatens to weaken the legitimacy of Swedish democracy; a participatory democracy with deliberative qualities. New studies have shown that today’s youth engage in matters regarding society, on the Internet. Can web 2.0. be the solution? A majority of Swedish municipal authorities are now seeking interaction; specifically dialogue in social media, though scholars argue the channel is used primarily for publicity and information rather than interactive dialogue.

This thesis’s key questions are the following. What attitude do students have, towards engaging in dialogue with municipalities on the latter’s Facebook pages? Which criteria must this communication meet, in order to catch their interest, furthermore promote dialogue? Lastly, would they engage in the dialogue, given these criteria are met?

The concept has been studied through a qualitative research method, focus group. Our respondent’s attitudes towards the concept where then analyzed and put into scientific context with theories argued in previous studies.

Our study shows that students would participate given their criteria where met. Issues, criteria discussed where the following. Our respondents have little faith in the municipality’s will to have dialogue, further they don’t believe they can make an impact consequently they don’t engage in the dialogue. They wished that matters discussed met their interest and that municipalities remained in main control over the communication process and that the communication form corresponds with the channel’s, Facebook’s.