Animals and brand association in advertising 2013 (English)In: NFF 2013: On Practice and Knowledge Eruptions. ISSN 2298-3112, Nordic Academy of Management, University of Iceland , 2013Conference paper, Published paper (Other academic)

Place, publisher, year, edition, pages

Nordic Academy of Management, University of Iceland , 2013.

National Category

Economics and Business

Research subject

Economy, Business administration

Identifiers

URN: urn:nbn:se:lnu:diva-31170OAI: oai:DiVA.org:lnu-31170DiVA, id: diva2:677992

Conference

22nd Nordic Academy of Management Conference (NFF)"On Practice and Knowledge Eruptions", Reykjavik, Iceland, August 21-23, 2013

Note

The proceedings are available on a USB key. ISSN 2298-3112

Available from: 2013-12-10 Created: 2013-12-10 Last updated: 2023-10-27Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Anderson, HelénLund, Kaisa

Search in DiVA

By author/editor

Anderson, HelénLund, Kaisa

By organisation

Department of Marketing

On the subject

Economics and Business

Search outside of DiVA

GoogleGoogle ScholarTotal: 966 hits