The celebration the Prophet Muhammad’s birthday, mawlid al-nabi, on the 12th (or 17th in the Shiite tradition) of the Islamic month of Rabi’al-awwal is a widespread, albeit understudied, Muslim religious festival. Classic outlines by Muslim religious scholars present the celebration as an occasion of showing gratitude to God for sending his ‘beloved’ messenger and of praising ‘the best of creation’. It forms part of an ‘economy of salvation’ (Katz 2007, 87) and divine rewards (thawab) for ritual participation can be expected, rewards that can outweigh sins on the day of reckoning. However, the legitimacy of mawlid is heavily contested. Muslim critics deem it to be an illegitimate innovation that should be eradicated. The following is an explorations into what happens when both celebration and discourse go online.