The beginning of this century has witnessed a growing interest in the immaterial resources of organization, and more particularly, in immaterial property as a source of future wealth, employment, and prosperity in economy. The discussion on creative economy has moved creative works from the fringes of economy – from the fields of cultural practices and media audiences – to one of the main areas of theorizing knowledge work, organising activity, and innovation. The user generated innovation of not only the content, but the organization of the production and the means for it, offers interesting points of departures to these developments. It also proposes challenges to the policy discussion on cultural and media production, the primacy of formal and professional organization for innovation on creative content and work, and the role of copyright and related rights ownership to the creation of wealth in the creative economy of the future.