According to our results newspapers are in a shift and their future is unclear. The newspapers do not know which marketing strategy they should adopt in order to survive, to start charging for the digital newspaper content is one possible choice. The papers are threatened by the generation that is used to free content because this generation of young people has grown up with newspaper news that are available for free. People are talking less about the elderly and that they also try to find news that are free.

Through a qualitative study with eight interviews with people in the ages 50-60 we try to find what may characterize the respondents news consumption and what it may look like in 10 years. We also examine how the respondents relate to the newspapers.

In conclusion, we found that the respondents are at different stages in their digital use of news. We concluded that the printed paper has a different degree of importance to respondents. Some cannot imagine a life without printed newspapers while others only see advantages in digital news.