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Marketing sensorial: o marketing dos sentidos
Rodrigues, Clarinda
Porto University, Portugal.
(Sensory Marketing)
ORCID iD:
0000-0002-1540-2657
Hultén, Bertil
Linnaeus University, School of Business and Economics, Department of Marketing.
(Sensory Marketing)
2014 (Portuguese)
In:
Novos horizontes do marketing / [ed] Carlos Melo Brito e Paulo de Lencastre, Alfragide: Dom Quixote , 2014, 1, p. 100-116
Chapter in book (Other academic)
Place, publisher, year, edition, pages
Alfragide: Dom Quixote , 2014, 1. p. 100-116
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-38290
ISBN:
9789722054089 (print)
ISBN:
9789722054096 (print)
OAI: oai:DiVA.org:lnu-38290
DiVA, id:
diva2:765314
Available from:
2014-11-22
Created:
2014-11-22
Last updated:
2015-09-07
Bibliographically approved
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Rodrigues, Clarinda
Hultén, Bertil
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Hultén, Bertil
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ieee
modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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