This paper presents a conceptual model for the understanding of IT‐ driven productivity at the individual level when a new IT‐system is deployed. The existence of the IT productivity paradox at different economic levels has been a concern for many researchers. Since evidence demonstrates that IT, in fact, in‐ creases productivity at the macro‐, meso‐ and micro‐  level, current research at‐ tention shifted to the individual and task level. Since the last decade, the idea that there is a need for a set of organizational factors to be changed in a synchronized fashion when introducing a new IT‐system has received particular attention. To investigate these proposals, we have designed a new research model aimed at analyzing individual productivity growth when a new IT‐system is deployed, jointly and in a synchronized manner, with both individual capital and organizational capital factors. The aim of this model is to advance our understanding and devel‐ op propositions, which will require further testing, of patterns of effective IT‐use in order to increase productivity of an information worker. A better understand‐ ing of the patterns of effective IT‐use together with other factors may help de‐ termine where research and managerial efforts have to be concentrated in order to enhance individual productivity of information workers.