The worldwide demand for higher education is exploding and projections show an increase from 100 million today to 250 million by 2025. The traditional university system simply cannot cope with this expansion and unless we start building new major universities every day for the foreseeable future, we will need to completely revise the provision of higher education. The demand for higher education among working professionals is growing rapidly and is overtaking the demand from the traditional 18-23 year old target group, which could even shrink as more young people opt out of often over-priced higher education. Whether they like it or not universities are facing a completely new market in the next 10 years. The traditional campus model certainly won’t disappear but there are strong signs that the concept of a university education preparing you for a career is becoming less valid. In addition, there is a massive demand for lifelong learning opportunities from people who have no university background but have gained equivalent skills outside the formal system.