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The liminal space of gamification: interrupted rituals of failed online marketing campaigns
Taalas, Saara L.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
(Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
Olaison, Lena
Copenhagen Business School, Denmark.
(Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
2015 (English)
In:
Paper presented at the APROS/EGOS Conference, Sydney, Australia, December 9-11, 2015, 2015
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Research subject
Economy, Ledarskap, entreprenörskap och organisation
Identifiers
URN:
urn:nbn:se:lnu:diva-51720
OAI: oai:DiVA.org:lnu-51720
DiVA, id:
diva2:915880
Conference
APROS/EGOS Conference, Sydney, Australia, December 9-11, 2015
Available from:
2016-03-31
Created:
2016-03-31
Last updated:
2016-05-03
Bibliographically approved
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No full text in DiVA
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Taalas, Saara L.
Olaison, Lena
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Olaison, Lena
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ieee
modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-GB
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fi-FI
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