In researching the crucial drivers in innovation processes, it becomes more and more clear that social interactions at a microlevel play an important role when it comes to user innovation. InnoTracing sheds light on understanding what happens in the black box of emergent, situated processes by looking at what participating users regard as their particular “moments of significance” (MOS). The usage of the newly developed software tool InnoTrace allows real-time data gathering, aggregating, and analyzing and works within the methodological concept InnoTracing as fundamental enabler for identifying previously invisible innovation and leadership effects. This software and methodology combination offers researchers and companies the ability to understand how collaboration processes among innovators work and provides valuable insights on how to create a supporting environment.